Iain Gray, the LOLITSP“You’re gonna open your mouth and lift houses off the ground. Whole houses, clear off the ground.”

So spake Leo McGarry in the West Wing series, highlighting the oratorical power that his friend and President-elect Jed Bartlett possessed.

While some prematurely see Iain Gray as Scotland’s First Minister elect, albeit without the same rhetorical flair and building-lifting verbal ability that the admittedly fictional Bartlett possesses, there was at least a wind in the rafters created by yesterday’s valiant and aggressive performance at Labour’s Oban conference.

For Iain Gray, trying harder seems to equate to shouting louder so one must wonder what sort of rage machine the Labour leader will be by the time he is at his most trying come May next year.

The primary positive from yesterday’s speech was that it was policy heavy, though it could have been heavier still with a staunch defence of why his party believes we need to raise Council Tax. A single Scottish police force, a Scottish care service and a 1-to-1 tuition project for unemployed teachers are all positive ideas that are worthy of consideration.

However, much of what Iain Gray said yesterday, via a delivery that still needs a strong polish, was inane nonsense. Even the short part that I was able to see live felt interminable.

Overly long and irrelevant content on teaching, working abroad, Keir Hardie, the NHS in 1948 and Pinochet for goodness sake… I mean this in the nicest possible way, noone cares. As for the line “the worst of housing makes the best of people”, one can only wonder what monstrous policy idea that ludicrous soundbite emanated from. One suspects that there will be an uprising from the downtrodden if Gray’s working class hero schtick continues to be so clumsily and insultingly deployed.

The overriding impression that I (and my fellow onlookers) were left with was that this was a speech steeped in negativity and Labour still lacks a key message, a reason for all the sound and fury; something other than being for winning and against losing at least, to borrow another West Wing line. Even the Labour stalwarts looked dullly uninspired as they obediently clapped at respectful intervals.

Don’t get me wrong, there is the beginnings of something there, a restirring of the Scottish Labour beast but this Oban Conference still left us to mull over what Labour’s core message is. What’s the story from Tobermory? Well, wouldn’t we like to know.

And for me, Labour’s problem is this. Scotland doesn’t really need radical change right now. The next Government, regardless of party affiliation or constitutional aspiration, just needs to batten down the collective hatches for a few years. It needs to safeguard as many jobs, put as many students into universities and colleges, protect as many OAPs from a good number of risks and create as fertile an economy for sustainable growth as it possibly can. That’s not radical, it’s straightforward management and a business that the SNP has already marked itself out as an effective provider of.

So genuine questions, and ones that Scots will be asking themselves soon are: Why do we need Jackie Baillie instead of Nicola Sturgeon? Why do we need Baker instead of MacAskill? And, most pertinent of all, why do we need FM Gray instead of FM Salmond?

One can point to reasons why we moved from Labour to Tory in 1979, from Tory to Labour in 1997 and from Labour to SNP in 2007. That reason does not yet exist in 2010 and is the message that Iain Gray, and Scottish Labour as a whole, still need to find in advance of May 2011.