I don’t know if any readers have had similarly embarrassing moments but on several occasions a friend from abroad has asked for ‘something Scottish’ to go with their dinner in a restaurant when visiting. The startled response of ‘we don’t have any Scottish beers’ is always met with surprised dismay.

There is light at the end of the tunnel of course thanks to a surge in popularity for Scots products, with even my local pub/restaurant down here in London stocking the glorious Innes & Gun.

The reason Scottish drinks have been held back for too long may be glimpsed by reading this compelling story of Diageo threatening to pull sponsorship of a drinks award if the independent awards for Bar of the Year wasn’t changed:

Diageo screws Brewdog:
However we (Brewdog) were not announced as winners of the award. This disappointment was further compounded when one of the judges (seated at our table) told us in disbelief ‘this simply cannot be, the independent judging panel voted for BrewDog as clear winners of the award’. Events took a further twist when the people who got given the award refused to accept it as it clearly had ‘BrewDog’ engraved on the trophy as winners.

It’s not the first time Diageo has screwed over Scotland of course, ruthlessly pulling Johnnie Walker out of Kilmarnock leaving hundreds unemployed and reorganising the group to not only avoid tax but receive a £76m credit.

Boycott is a strong word, but consumer power is important. So, maybe next time it’s worth switching that Diageo Guinness for a Trashy Blonde, if where you are stocks it, of course.